Harley-Davidson Inc. (NYSE: HOG). Extremely significant negative changes in fundamentals have recently occurred: significant quarterly sales deceleration occurred, significant quarterly earnings deceleration occurred, the consensus estimate for December, 2026 decreased significantly, and the consensus estimate for December, 2025 decreased significantly.
In light of these highly negative signals we are reviewing our current Overall Rating of C. We would view the shares with caution pending completion of this review in the next several days.
Current PriceTarget Research Rating
Harley-Davidson has a current Value Trend Rating of C (Low Neutral). This rating combines very contradictory signals from two proprietary PTR measures of a stock’s attractiveness. Harley-Davidson has a very high Appreciation Score of 88 but a very low Power Rating of 6, triggering the Low Neutral Value Trend Rating.
Recent Price Action
Harley-Davidson Inc. (NYSE: HOG) stock closed at $26.82 on 2/7/25 after a modest gain of 0.4%. Moreover, unusually high trading volume at 154% of normal accompanied the advance. The stock has declined -2.9% during the last week and has been weak relative to the market over the last nine months.
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