Alert: Rating Downgrade (7/29/24)-WPP PLC (NYSE: WPP).

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Stock Rating Downgrade

Reflecting eroding fundamentals and low Appreciation Potential, the Value Trend Rating for WPP PLC (NYSE: WPP) weakened of late. WPP’s current Value Trend Rating is D and the prior Rating was C. Details supporting this lower rating are included in our next report.

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Recent Price Action

WPP PLC (NYSE: WPP) stock declined modestly by -1.0% on 7/29/24. The stock closed at $47.67. However, this decline was accompanied by unusually low trading volume at 63% of normal. The stock has performed in line with the market over the last nine months and has declined -0.9% during the last week.

Current PriceTarget Research Rating

With future capital returns forecasted to exceed the cost of capital, WPP is expected to continue to be a Value Builder.

WPP has a current Value Trend Rating of D (Negative). With this rating, PTR’s two proprietary measures of a stock’s current attractiveness are providing inconsistent signals. WPP has a poor Appreciation Score of 27 but a neutral Power Rating of 58, triggering the Negative Value Trend Rating.

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