Stock Rating Downgrade
The Value Trend Rating for Harley-Davidson Inc. (NYSE: HOG) weakened recently from B to C reflecting eroding fundamentals and low Appreciation Potential. Details supporting this lower rating are included in our next report.
Recent Price Action
Harley-Davidson Inc. (NYSE: HOG) stock declined modestly by -1.8% on 8/9/24. The stock closed at $35.41. Trading volume in this decline was normal. The stock has performed in line with the market over the last nine months and has declined -3.0% during the last week.
Current PriceTarget Research Rating
Reflecting future returns on capital that are forecasted to be above the cost of capital, HOG is expected to continue to be an important Value Builder.
Harley-Davidson has a current Value Trend Rating of C (High Neutral). The Value Trend Rating reflects contradictory signals from PTR’s two proprietary measures of a stock’s attractiveness. Harley-Davidson has a good Appreciation Score of 77 but a slightly negative Power Rating of 40, with the High Neutral Value Trend Rating the result.
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